What We Do

Sports Capital focuses on helping sports-related ventures through an incubation, investment, and growth process to become market leaders.

How We Do It

We use our markets knowledge to strategize business models and provide deep operational support to build market-leading companies.

Smart Financing

We operate as an investor and incubator, providing start-ups and established businesses in the sport sector with financial capital, international strategic and commercial expertise, as well as world class leadership.

We also invest in and work with businesses and organizations across the sports landscape from leagues & federations, to clubs and tech companies. The Sports Capital team has decades of experience in sports, law, finance, private equity, PR, media, IT, re-engineering and construction, commerce and operations. Our unique mix of talents enables us to create innovative solutions for our clients.

From scouting an emerging talent to acquiring a club or building a new stadium, we have the unique skill set you’d expect from an independent sports investment group.

  • Category defining brands

  • Leverage from our strategic relationships

  • Emerging products or services with a proven business model

  • Proven technology and infrastructure

Experience and Know-how

And a deep passion for sports

Our team shares a deep passion about sports and the industry, with mutiple experiences creating and growing sports-related companies in Latin America

Luis Miguel Colmenares
Luis Miguel ColmenaresCEO
Mariana Marcano
Mariana MarcanoCMO
Gabriel Noe
Gabriel NoeCFO
Luis Alejandro Hernandez.
Luis Alejandro Hernandez.COO

Take A Look At

Our Sports Projects



Why invest in a 
Sports Venture Capital?

SC Newsletter #1

Learn more about the latest In sports

The $220 Billion Company Shaping the Sports Future (Podcast). Intel Sports Managing Director Shawn Bryant joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports

“Tennis star Serena Williams has launched a venture firm for investing in women, people of color, and young entrepreneurs”

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